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How to Create a Real Estate Newsletter (Tips and Tricks)

The real estate market is rapidly evolving towards the future of digitalization. You can see that by how house viewings are nowadays. Some are virtual and others are augmented reality. Even meetings with clients and agents are done via video conferencing. In addition to that, all monetary transactions are going cashless.

Not only is digitalization speeding up processes, but it also makes a lot of things cheaper. One example of that is the newsletter. Instead of agents and agencies paying a lot of money to advertise on billboards, they can advertise themselves and their services through a direct channel - email. How to craft a professional newsletter? Let’s discuss the tips and tricks. 

1. Define your newsletter goal

Most newsletter goals are geared toward marketing and making sales. Some are for informative purposes and gaining new subscribers. Define the desired outcome of your newsletter so that you can plan an approach that makes your audience act.

2. Gather the right content

You don’t necessarily need intricate planning on an approach that drives customer action. There are topics like agent blogs & reports, how-to’s & educational articles, videos of properties & experts, recipes & household tips, etc. You can then research more on these topics and create newsletter content.

3. Brand your newsletter

To make sure your newsletters are read by your audience instead of being lost in their inbox, brand your newsletter in a way that is easily remembered. Use a witty real estate newsletter brand name, focus on a distinct color theme, and be consistent in the topics you present.

4. Organize and format your newsletter

When designing your newsletter body, it should be easy to read and the presentation of ideas should be smooth. Write your paragraphs short and follow a good format. That would be greeting - content - call to action - featured listings - contact information - unsubscribe option.

5. Use a personalized email address for sending newsletters

Don’t use no-reply or spam-looking email addresses like [email protected] or [email protected]. Use a personalized contact name in your address by using your first and last name especially in the “From” field.

6. Personalize your subject lines

Subject lines are the first thing your recipients see when they come across your email in the inbox. It should mention their name to make them feel special and catch their attention. Good examples would be writing “Hi Jenny,..” or “Brad, there are new listings in...”

7. Always put a call-to-action before the end

When your audiences are done reading your newsletters, they’ll wonder what the newsletter was for. What was it that you wanted them to do? That’s why you should put a clear call-to-action (CTA) at the end. It can either be a “Subscribe for more updates.” or “Contact me by using the information found below.” Use strong, clear, and concise command verbs.

8. Include your contact info and social information at the bottom

Show your audience that you’re approachable for both online and offline channels. Put your picture, business address, all social media links/address, phone number, mobile number, and email address on the last part of your newsletters. 

9. Make sure you are spam compliant

Carefully select the people to whom you’re sending your newsletters. Make sure you have their full consent on receiving updates from you to avoid being labeled as an unsolicited marketer. As mentioned in #4, you should provide your customers with an option to unsubscribe.

10. Do a browser test

Your audiences have different device brands and models. Some even use different web browsers. Depending on what platform or device they use, your newsletters will appear differently.

It is essential to do a browser test so that you’ll know if your newsletter format is easy to read and navigate. You can do this by sending yourself the newsletter or using the feature from your chosen email program.

Sending real estate-related newsletters are an effective and affordable way to advertise a real estate agent’s services. They should be designed and constructed in a format that is easily remembered, eye-pleasing, professional, and direct.

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